Trade show magic is fun yet challenging. The goal is to get conference attendees to the booth, put out information about the company in an entertaining way, and then let the salesmen finish the job. You have to constantly keep an eye on the salesmen to see when the next customers can be sent their way and if they are not ready, continue to entertain them until they are.

Christian and Katalina are naturals at getting people to the booth. Christian hooks them with his boisterous voice and outgoing personality. Katalina jumps in to entertain with something they have never seen before. What a combination!

People return over and over the see us entertain. That is the goal: to get people talking about the entertainment and make them say to others: “You have to go see the entertainers at _____ Company’s booth”. This keeps the company in the forefront of the atttendees minds.

When you can combine entertainment with product and service information, retention of data is much higher.

This entry was posted on Wednesday, March 19th, 2008 at 8:59 am and is filed under Magic News. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.